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Communities

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Our customers and their communities are at the very heart of our business, as demonstrated by our mission statement: “Changing lives by building affordable, quality homes. Where they are needed, for those that need them most.” We believe that homeownership creates stronger, more sustainable communities.

WHO ARE GLEESON CUSTOMERS

74%

First time Buyer

Majority are
key workers

50%

Sold to single
buyers

75% aged 35 or younger

£24K

Median income

Affordable home ownership

We build homes in areas where prices are affordable. A working couple on the National Minimum Wage can afford to buy a home on any Gleeson Homes development.

Pride in home ownership

We foster a sense of pride in home ownership and engagement in the local community by only selling to residents; we do not sell to investors or landlords. We also believe that, wherever possible, home ownership should include the land on which it is built, and we sell our homes as freehold wherever possible. The only times we sell homes as leasehold is when we do not own the land ourselves, and a peppercorn ground rent is payable on these homes.

Cost of home ownership vs. private renting

Owning a Gleeson home is cheaper than renting.
Mortgage costs are less than the equivalent rental
cost, and with energy costs continuing to increase, the
savings generated from owning an energy-efficient
Gleeson home are significant.

Cost of Gleeson Homes vs. other home builders

Whilst our average selling price increased this year
to £167,300, buying a Gleeson home remains highly
affordable and we continue to meet our requirement
that a couple in full-time employment on the National
Living Wage can afford to buy a home on every one of
our developments.

Additionally, the average selling price of other new build
homes in the North of England and Midlands is 59%
higher than the average selling price of a Gleeson home.

Key workers and Forces Property Direct

HOW WE HELP

In recognition of the work of our essential key workers and armed forces personnel, we offer a contribution of £1000 towards options and extras as well as priority releases on certain plots.

Introduced during the pandemic of 2020, we still recognise that our key workers play a valuable part in keeping us all safe, fed and healthy all the time.

We build homes where they are needed

We build high-quality homes with a front and rear garden and a driveway for parking. We build where people want to live, in the community they grew up in, close to their families, on sites with good transport links and close to areas of employment.

We build in areas of deprivation, in need of regeneration, often where other house builders choose to ignore. Four out of five of our active build sites are in the third most deprived areas of the country. All our homes come with a 2-year Gleeson warranty and a 10-year NHBC BuildMark Warranty or similar.

Local Jobs for Local People

We're not just committed to building communities, but involving the communities in which we build by employing individuals who live within the local area of our developments. We want to ensure that we are making a real and lasting contribution to the local community and economy.

Local Homes for Local People

Owner occupiers shoulder responsibility for their homes and are stakeholders in society, which is why we refuse to sell our homes to private landlords.

We are happy to see our customers profit from their purchase, but we do not wish to put the profit into the pockets of private landlords.

Gleeson Quality Charter

The Gleeson Quality Charter is our commitment to a quality home and quality service all the way through the buying journey and beyond.

5-star build and service

  1. We believe that low cost should not mean low quality or poor service.

  2. We use third-party inspectors to undertake additional, independent quality checks throughout the build process.

  3. We engage a third-party survey company to undertake independent surveys of all our customers. More than 90% of our customers recommended Gleeson, equivalent to a 5-star rating for housebuilders.

  4. We provide all of our customers with access to MyGleeson, a customer care portal, and have local customer care teams that deal promptly with any issues.

Fair Tax Mark

Fair tax icon

Gleeson was proud to be the first housebuilder to be accredited by the Fair Tax Foundation for our commitment to responsible tax conduct and transparency.

We are proud to pay the right amount of tax in the right place at the right time. Profitable companies should pay their fair share of tax and be honest and transparent in their disclosure; it says a lot about their values, integrity and ability to trade in a sustainable way.

View Certificate.

Sports Foundation

Our Sports Foundation provides sponsorship opportunities for local junior sports clubs and teams in the areas in which we are building.

This year alone we spent almost £4,000 on junior sports sponsorship, and in the history of the programme we have sponsored over 100 clubs and teams including netball, football, rugby, tennis, cricket, athletics, ice hockey, and boxing.

Engagement with Local Schools

We have always worked closely with schools close to our developments and engage with them in many ways, including:

  • Holding health and safety talks to discuss the dangers of building sites;
  • Inviting pupils to visit our sites, to talk to the sales and build teams and gain an understanding of what goes into creating a Gleeson development; and holding “Design a Bedroom” competitions with the winning entry being recreated in one of our show homes.

This year we also launched a competition to allow students at a local school to name our development in Egremont, Cumbria.

Pupils at Bookwell Primary were tasked with creating a new name for the 29-plot site, which is adjacent to the school. There were some fantastic entries, but the winning entry was submitted by Joel Pickering, a Year 4 student, who chose “Florence Drive” — inspired by the now defunct Florence Mine, which is now home to an arts centre. Joel was awarded with a personal £50 book token and a £150 of book token for his school library.