Affordable home ownership
Buying a Gleeson home is cheaper than renting an equivalent house. We build homes in areas where prices are lower and where land costs are low, using traditional building methods and standard house designs so we can sell at affordable prices.
Cost of owning and renting (£/month)
|Number of bedrooms|
|Cost of buying||258||327||422|
|Cost of renting||537||628||923|
Mortgage payments: Standard 75% Help to Buy, 35 year repayment mortgage, fixed payments for the first five years, from a High Street bank. Mortgage payments based on average selling prices during the year.
Rental payments: ONS average private rental costs for a house in the North of England and Midlands.
Creating communities for young people
A young couple earning the National Living Wage, working full time, can afford to buy a Gleeson home on any one of our developments. We are proud to be able to say this and it is a key test of affordability for everysite we buy.
The average cost of a Gleeson home in 2021 was £145,800. This is 43% lower than the average cost of all other new build houses in the North of England and Midlands.
New build selling prices in the North of England and Midlands
Source: ONS housing market simple average house prices by new dwellings by region.
High quality homes, where they are needed
We build high-quality homes with a front and rear garden and a driveway for parking. We build where people want to live, in the community they grew up in, close to their families, on sites with good transport links andclose to areas of employment. All our homes come with a 2-year Gleeson warranty and a 10-year NHBC BuildMark Warranty or similar.
We build in areas of deprivation, in need of regeneration, often where other house builders choose to ignore. Four out of five of our active build sites are in the third most deprived areas of the country.
Housebuilder sales in deprived areas
Source: Land Registry, Indices of Multiple Deprivation gov.uk.
Paying our fair share
Gleeson was proud to be the first housebuilder to be accredited by the Fair Tax Foundation for our commitment to responsible tax conduct and transparency. We are proud to pay the right amount of tax in the right place at the right time.
Profitable companies should pay their fair share of tax and be honest and transparent in their disclosure; it says a lot about their values, integrity and ability to trade in a sustainable way.
For those that need them
We build homes that young, first time buyers on low incomes can afford. We provide additional benefits to key workers, which includes 48-hour priority access on new releases, exclusive preview appointments and viewings plus £1,000 to spend on our Options Range*.
This year, we launched our partnership with Forces Property Direct to help British military personnel get onto the property ladder providing the same benefits as key workers.
* These offers may change but were accurate at the date of this Annual Report; terms and conditions along with the current offers can be found at www.gleesonhomes.co.uk/key-workers
5-star build and service
We believe that low cost should not mean low quality or poor service.
We use third-party inspectors to undertake additional, independent quality checks throughout the build process.
We engage a third-party survey company to undertake independent surveys of all our customers. 90.6% of our customers recommended Gleeson, equivalent to a 5-star rating for housebuilder.
We provide all of our customers with access to MyGleeson, a customer care portal, and have local customer care teams that deal promptly with any issues.
The Gleeson Quality Charter is our commitment to a quality home and quality service all the way through the buying journey and beyond.
- 80% first time buyers
- 2 out of 3 are key workers
- 77% aged 35 years or younger
- 51% sold to single buyers
- £23,000 median income
What we don’t do::
- We don’t build flats
- We don’t sell leasehold
- We don’t do part-exchange
- We don’t sell to investors
Supporting our communities - “Community Matters”
We involve ourselves actively in the communities in which we are building, before and during the construction of our developments and by leaving a legacy once our work is complete. The following are just some of the ways we help local communities.
Our Gleeson Community Sports and Charity Foundation provides funding for local charities, sports clubs and teams. So far we have sponsored over 100 clubs and teams including netball, football, rugby, tennis, cricket, athletics, ice hockey and boxing.
Our Schools Programme encourages children from local schools to “Street Naming” competitions and “Design a Bedroom” competitions for our new developments, and we arrange site visits for children to learn about house building.
We hold an annual “Blooming Great Garden Competition” across our sites for Gleeson homeowners to show off their gardens, which encourages a strong sense of pride in their homes and communities.