Our business strategy incorporates our objective for growth, together with the environmental, social and governance priorities that are most important to the Group.
Increase the number of new homes built and extend our geographical reach.
Gleeson Homes achieved its medium-term target of selling
2,000 homes per year and intends to continue a highgrowth
trajectory over the medium to long term.
UN SDG 11 – By increasing the number of new homes built we are able to provide access to safe, affordable homes for more people who need them.
UN SDG 8 – As our business grows, we will provide investment, job opportunities, training and skills to more people including apprentices.
Increase the number of new homes built and extend our geographical reach.
To build 2,000 new homes per year by 2022.
We have a robust platform for continued growth with a strengthened regional management structure. Our site opening plan underpins future growth. We are on track to deliver 2,000 units in the next financial year, achieving our 5-year target to double volume.
UN SDG 11 – By increasing the number of new homes built we are able to provide access to safe, affordable homes for more people who need them.
UN SDG 8 – As our business grows, we will provide investment, job opportunities, training and skills to more people including apprentices.
Increase the number of new homes built and extend our geographical reach.
To reach 3,000 homes per year over the medium term.
The market conditions experienced during the year to 30 June 2023 resulted in a reduction in homes sold compared to 2022, but we have a robust strategy to return to growth.
UN SDG 11 – By increasing the number of new homes built we are able to provide access to safe, affordable homes for more people who need them.
UN SDG 8 – As our business grows, we will provide investment, job opportunities, training and skills to more people including apprentices.
Build high-quality, energy-efficient homes to the specification that our customers require.
To be a 5-star housebuilder on all our development sites.
Our customer recommendation score was 89.0% (2022: 90.7%), which puts us below the Home Builders Federation five-star rating.
UN SDG 11 – Our mission is to build high quality homes that provide safe and affordable housing to the people who need them most.
Keep our homes affordable through managing build costs, sourcing responsibly and building efficiently, utilising local suppliers and subcontractors where possible.
To ensure a couple on National Living Wage can afford a home on any one of our developments.
A couple working full time on the government’s National Living Wage continue to be able to afford to buy a home on 100% of our active sales sites.
UN SDG 11 – The cost of buying a Gleeson home is less than renting for most buyers and can be as low as £59 per week. This supports target 1 of UN SDG 11 by providing access to affordable housing.
Protect the environment and reduce carbon emissions for the homes that we build and sell.
To reduce scope 1 and 2 emissions by 30% from 2020 to less than 1.75 tonnes per home. We will achieve Science Based Targets validation by 2025 for near-term and net zero targets with a clear path to achieve these targets.
Our scope 1 and 2 emissions per home sold increased this year due to the lower number of homes sold, whilst build activity was intentionally maintained. Our commitment to Science Based Targets will set out our long-term carbon reduction plans.
UN SDG 13 – We set targets to reduce carbon emissions per home sold.
UN SDG 12 – We have committed to increasing the proportion of waste diverted from landfill. We have further initiatives to reduce our impact on the environment, including fuel and water usage, that are currently being developed.
Everyone who is involved with, or affected by, our business remains free from harm and returns home safe every day.
To attract, retain and develop employees who share the values, culture and objectives of the Group.
To reduce our health and safety accident rate (“AIIR”) to lower than the industry average.
To maintain our employee engagement score in the upper quartile of all surveyed companies.
Our AIIR for the year was 303 (2022:55) and was above the industry average of 239.
In our latest employee survey we had a 87% engagement score, which maintains our position in the top quartile of all companies surveyed.
UN SDG 8 – Our HomeSafe approach reflects our belief that everyone who is involved in, or affected by, our development work has the right to remain free from harm and return home safe every day.
UN SDG 5 – We are committed to ensuring that all of our employees are treated fairly and equitably.
To sustainably grow our land pipeline, sourcing
land in areas that are in need of regeneration where homes can be built for sale at low cost.
To acquire land at an average cost per plot below 15% of expected selling price in order to keep homes affordable.
The average cost per plot of land acquired in the year was below 15% of expected selling price and four out of five sites in the land pipeline were brownfield or in areas of deprivation.
UN SDG 15 – Our developments are located in areas where there is a need for regeneration; typically brownfield sites that would otherwise remain derelict or unused. We invest in our sites, creating attractive and well-planned developments with green space and biodiversity.
To source high-quality new sites that are well located and can deliver attractive residential planning consents for sustainable development.
To obtain more planning permissions in each financial year than sites sold.
We acquired three sites in the year and obtained planning permission on six sites. We sold three sites during the year.
UN SDG 15 – Gleeson Land invests in its portfolio and works closely with landowners, land agents, local authorities and communities to secure residential planning consents that are sustainable and sensitive to local ecology.